Unfortunately, there’s no one-size-fits-all answer to the question, “when is the best time to post on TikTok?” This is mostly due to TikTok’s massive global audience, which encompasses over 1 billion users across more than 150 countries.
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Trying to figure out your TikTok engagement rate? Use our free TikTok Engagement and Earnings Calculator to find out! When is the best time to post on TikTok? Now that we’ve cleared that up, let’s get on to the best time to post on TikTok. The bottom line is that TikTok posting times matter and are absolutely crucial when it comes to getting engagement. And we know how much the algorithm values engagement.Įssentially, if you post at a time that ensures your followers will see - and, thus, engage with - your content, you’ll increase your video’s chances of getting picked up by the TikTok algorithm and landing on the app’s For You page. Naturally, the more eyes you have on a TikTok video, the higher the chances it will garner more interactions, such as likes and comments.
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If you’re posting while most TikTok users are offline or, more importantly, when your target audience isn’t using the app, then your post will likely get fewer views. To put it simply, posting on TikTok at the right time will help maximize the number of people who will see your post before it gets washed away in the app’s endless churn of content. The short answer is, yes! If you’re looking to maximize your engagement (and who isn’t?) then the time of day - or the day of week - you choose to post on TikTok definitely matters. Buckle up as we guide you through the best times to post on TikTok, and help you figure out the optimal time to post for your specific audience. So, what is the best time to post on TikTok? The answer is not as straightforward as you might think.
In addition to jumping on TikTok trends, and using relevant hashtags and SEO keywords in your videos, you also want to ensure that you’re posting your videos at the best time to maximize engagement. Is it in the morning, at lunch time, or in the evening? Maybe you should even wait until the weekend…Īs a TikTok creator, you’re probably always looking for ways to appease the algorithm.
But you’re not sure exactly when the best time would be. But before you can hit “Post,” a thought crosses your mind: “Is this the best time to post on TikTok?” Maybe if you hold off and post your video later, more people will see it. You’ve put in the hours brainstorming, filming, and editing, and now you’re finally ready to upload that TikTok video you’ve been dying to share.
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